Five years after ist launch, our ROUGE CASHMERE lipstick has undergone a full reinvention, becoming a true "must have" in any make-up bag, courtesy of ist luxurous packaging and rich formula, for a matte effect and a sensual feel. The advanced properties of this lipstick are continually evolving, to remain in step with the latest fashion trends. The new ROUGE CASHMERE lipstick boasts a special formula, created in order to meet the needs of style-conscious women everywhere ? an ultra-matte effect with unrivalled comfort. After application, the lips are coated in an intense, matte colour, leaving them soft and smooth even after a whole day of wear. Thanks to the weightless formula, you'll forget you're even wearing lipstick.